Key Responsibilities

On-Page Optimization

• Conduct keyword research and implement SEO best practices.

• Optimize website content, titles, meta descriptions, and URL structure.

• Improve site speed, mobile performance, and user experience.

• Fix on-page issues such as broken links, duplicate content, and indexing problems.

Off-Page Optimization

• Develop and execute link-building strategies.

• Manage outreach for guest posts, backlinks, and collaborations.

• Strengthen domain authority and website credibility.

Technical SEO

• Perform regular technical audits to identify and resolve technical issues.

• Work with developers to fix crawl errors, redirect issues, and server-related problems.

• Enhance site architecture, schema markup, and search engine friendliness.

Analytics & Reporting

• Monitor keyword rankings, organic traffic, and key SEO metrics.

• Use tools like Google Analytics, Google Search Console, Ahrefs, SEMrush, or Moz.

• Prepare monthly reports with insights and recommendations.

Content Collaboration

• Work with content writers to create SEO-friendly articles and website content.

• Suggest keywords, topics, and strategies to improve content performance.

• Ensure content aligns with search intent and brand goals.

Requirements

• Proven experience as an SEO Specialist or similar role.

• Strong understanding of search engine algorithms and ranking factors.

• Hands-on experience with SEO tools (Ahrefs, SEMrush, Moz, etc.).

• Basic knowledge of HTML, WordPress, or similar CMS.

• Strong analytical and problem-solving skills.

• Good communication and reporting abilities.

Preferred Qualifications

• Experience in a digital marketing agency.

• Knowledge of Local SEO, YouTube SEO, or eCommerce SEO.

• Understanding of content marketing and copywriting basics.

What We Offer

• Competitive salary package

• Opportunity to work with diverse brands and industries

• Growth-focused environment with learning opportunities

• Supportive team culture

• Performance-based bonuses